A lot of Nigerian youths are not in the tech space because they believe learning tech is hard.
While tech may truly be a technical space to play in, it is a lot better option than most career options out there because, ‘there’s money in tech’.

Nigerian youths are constantly in fear of sapa (being broke) and they all want to live a soft life. Since there’s money in tech, what better way is there to sell tech courses than through the fear of sapa and the promise of a soft life?
Our approach here is a simple one. We gave Nigerian youths options: ‘Tech is hard. Sapa is harder’, it’s left to them to ‘Do hard things for a soft life.’

Brand Strategy
Communication Planning
Digital video Production

Increased awareness and affinity for ALX tech programmes, driving more signups.